Recruitment Advertisement: E-commerce Marketing Manager
The Position NOA Labs is seeking an experienced eCommerce Marketing Manager to develop and execute marketing initiatives to help transform smart-prototyping.com, our existing direct-to-consumer business, into the best online destination to serve makers’ needs. The role will be integral in shaping our online consumer experience and determining strategic, aligned digital communications to deliver accelerated growth. The individual will be responsible for leading all aspects of eCommerce marketing from the strategy to the day-to-day operations across awareness, traffic, conversion and retention. Leadership, initiative, energy, entrepreneurship and the ability to work across functions and third-parties are critical to success. Your Duties Your essential duties are: • Drive all eCommerce marketing and promotional campaigns to efficiently drive consumer acquisition and retention, from strategy and planning to execution; including but not limited to email / mail communications, and promotions. • Work closely with UX to define and optimize purchasing flows. Use analytics to review performance and develop plans to optimize. • Coordinate with outside vendors to execute plans, strategies and marketing tactics. • Leverage product sales data from other channels of distribution to ensure the most effective merchandising of products on the site. Build and manage upsell and cross-sell programs. • Establish & maintain relationships with industry-related online influencers. • Create and develop regular content for the website. • Demonstrate ability to map out the architecture of the YouTube channel and establish series of videos to cultivate leads and promote education amongst our customers. • Research possible new advertisement opportunities and make recommendations on them • Convert research into meaningful and useful statistics, charts, and proposals. • Reach out to industry magazines and websites to build a strong affiliate network. Qualifications and Experience In order to play this role, some qualifications and experiences will be necessary. • 1-2+ years of relevant experience in Digital Marketing and B2C eCommerce • Demonstrated depth of UX experience, communications strategy, eCommerce marketing systems, tools & platforms, and segmentation decisions in an eCommerce environment • Creative problem solver • Experience working in a fast-paced, entrepreneurial and evolving high-growth business • Excellent written, verbal and visual communication skills Nice to have: • Bachelor degree in Marketing, Business Administration or related field • Values are critical, including entrepreneurial zeal, team effort, ability to work with others, commitment to excellence, personal responsibility, accountability and demonstrated achievement • Possesses functional knowledge and/or personal experience with Opencart. • Highly motivated and creative individual with experience and a passion for technologies, and the world of makers. • Previous proven experience in design projects Salary Range: 10k-20k RMB (depending on your experience and performance) Available for : Expatriates and Local Chinese with overseas experience We will offer you an attractive package, the opportunity to work in the heart and CBD of Shenzhen in a really young and fun environment. Chinese skills are not necessary for this position but a good understanding of the Chinese culture would be helpful to fit perfectly into the team. In order to apply, please send your resume to firstname.lastname@example.org alongside any relevant experience (Social Media posting, blog posting, videos, influencer marketing with successful improvements, etc.) which might help us to see that you are the best candidate for this position.